Our Story

Sustainable Growth from Generation to Generation

It all started in 1971 when our founder, Lee Boon Kher, yearned for a better life. He began his entrepreneurial journey by selling eggs from village to village on a borrowed motorbike. In 1980, he rented a shop front and established “Li Ta Trading”, a grocery business. After a decade of operation, Lee Boon Kher expanded his retail store into a grocery wholesaler with five shopfronts. In 1998, he purchased a piece of land and built his first warehouse with a shop front, capable of accommodating over 700 pallets of goods.

In 2015, Lee Boon Kher’s children joined forces with the founder to manage new business operations and expansion strategies. Our distribution channel was established in 2019, partnering with prominent brands such as Sunquick, Botan, Kapal Api, F&N Creameries, Wings Food, Parrot Botanicals, Rasaku, Mak Long Instant Paste, etc.. With a shared vision and unwavering dedication, we ventured into import and export operations in 2022. The same year marked the introduction of our house brand, “Delita,” with a mission to provide quality products at affordable prices to our valued customers.

Today, we have evolved into a leading distributor, importer, and exporter, with our fleet of lorries serving West Malaysia from Johor to Kedah. From 2015 to 2023, our sales volume has quadrupled, demonstrating our commitment to continuous improvement and exceeding the expectations of our business partners. This sustained growth is a testament to our ability to adapt and thrive.

Our Vision

We aim to be one of the most trusted suppliers and distributors in Malaysia.

Our Mission

Our goal is to fulfill your business needs by providing excellent solutions and trading services wherever and whenever you require them. We strive to deliver efficient service and premium quality that exceeds your expectations.

We are committed to empowering our business partners, our customers and our staff members, enabling everyone to achieve more.

Our Values


Supporting Businesses | Supporting Malaysian Made| Supporting our Staff | Supporting Communities

Supporting Businesses – we are dedicated to establishing and maintaining long-term, mutually beneficial relationships with our suppliers. By sourcing better quality products at more affordable prices, we aim to meet the diverse needs of our clients.

Supporting Malaysian Made – We are passionate about supporting products made in Malaysia. We are grateful to be part of this beautiful country. By promoting and utilising locally produced goods, we contribute to the growth and development of the Malaysian economy.

Supporting our staff – We recognise the importance of our staff members and their contributions to our success. To enhance their livelihoods, a percentage of our annual net profit will be allocated to various initiatives that promote their well-being, personal development, and job satisfaction.

Supporting communities – We believe in giving back to society. A portion of our company earnings will be dedicated to enhancing the welfare of communities. We will actively support charitable organisations, orphanages, nursing homes, and other initiatives that make a positive impact on people’s lives.